Font: Sans-serif & bold sans-serif
Structure: Formal structure (even distribution of elements throughout)
Symmetry: Symmetrical (identical arrangements on both sides of the axis point)
Balance: Balanced heavily toward the center
Contrast: There is a high contrast between the black background and the heavily lit foreground ( the basketball player, the hoop and the words)
Direction: This ad forces the eye to look top to bottom and end up reading the small print last
Font: Bold sans-serif
Structure: Informal Structure (there is no regularity in the arrangements of the objects and words)
Symmetry: Asymmetrical
Balance: Balanced heavily toward the center
Repetition: The repetition of words (like new) are duplicated in different sizes
White Space: This ad uses almost no white space, an interesting technique
Visual Rhythm: There is a definite pattern of duplicated forms
Print Advertisement
Font: Sans-serif
Structure: Concentric Structure (all parts of the advertisement lead the eye to the same focal point)
Symmetry: Asymmetrical
Balance: Balanced heavily toward the bottom right
Contrast: Paris in the background is muted in color against the bright purple perfume bottle and product name
Position: The product is placed conveniently at the same eye line level as her corset. Incising the viewer to look at the "sexy product:
Billboard Advertisement
Font: Bold sans-serif
Structure: Concrete Structure
Symmetry: Asymmetrical (more volume towards the mid-to-right side)
Balance: Balanced toward the right
White Space: There is a vast use of white space used to juxtapose the cluttered "new york apartment" within the shape of the Absolut bottle.
Contrast:
The bold black product font contrasts strongly against the white background. The picture in the foreground of the bottle shape surrounding the apartment also contrasts strongly with the white background.
Online Advertisement
Font: Bold sans-serif
Structure: Formal Structure (items are evenly distributed throughout)
Symmetry: Symmetrical (she balances out the products and the words)
Balance: Proportionally balanced from left to right to lead the eye past the model onto the products
Direction: The ad has a clear left to right directional flow that starts with the model and leads the eye past each of the products
Repetition: This ad uses the color purple as a repetitive element in both the background and foreground of the ad.
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